How it started
── THE WHY
Crystal spent a night beneath the Western sky in a TeePee and wondered what it could become with a lush bed, warm light and a glowing stove. Jesse answered with original Western art and craftsmanship.
WestPost was born to bring that experience to the properties where guests already want to be: resorts, hotels, ranches and rentals across the American West.
── co-founder
Crystal Peña
Brand, Marketing and Partnerships
Crystal is based in Pinedale, Wyoming. She designs everything a partner sees, from the first proposal to the last walkthrough: the brand, the website, the photography direction and every partner relationship.
She came to Wyoming for the Wind River Range and stayed for everything else.
── co-founder, artist
Jesse LaBenne
Operations, Build and the Art
A lifelong Star Valley resident from a legacy family with multigenerational roots in the region, Jesse runs the structures, the installs and the crew.
Every original art piece in the WestPost Collection is his work, signed and never reproduced.
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── THE CREW
The WestPost team
The install crew: two experienced hands across the territory.
── Why host-forward
Why we don't operate the experience
Most hospitality brands want to control the room, the food and the music. We do not. We provide the structures, the art and the stage. Our partners provide the hospitality, and they keep every booking.
That is deliberate. The best stays are run by the people who already know their guests: the resort team, the ranch family, the host who answers every message.
That's WestPost.